You are aware they exist and understand the importance, but you still may find yourself asking “What does a Knoxville marketing agency do?”
I hear this question pretty often, so I hope to answer that a little bit here. There is something about the advertising industry that intrigues people; there is a certain mystery about it that draws people in.
No two marketing agencies are the same. While some focus on traditional advertising, other firms solely offer public relations, digital marketing or social media services. At LuckyLand Consulting, we do it all, because we understand that if your efforts do not all work together, they simply do not work.
To see what we have to offer exactly, follow through here.
To put it simply, my goal is to help businesses grow.
Some of the main ways that a good Knoxville marketing agency can help a business to grow includes:
- Website Design
- Website Optimization
- Content Optimization
- Content Curation
- App Development
- Search Engine Marketing
- Social Media Marketing
- Mobile Marketing and Integration
- Placement of Online Ads
- Cross Platform Marketing
- Email Marketing
- Online Branding
- Reporting The ROI of Digital Strategies and Tactics
These are just a handful of the reasons you may turn to an outside Knoxville marketing agency. When selecting an outside company to partner with, it is essential that you review what they create and distribute online. There is no one who knows your company and brand better than you, and you do not want to run the risk of inaccurate information being generated on your behalf. In fact, inaccurate online data has a negative impact on the bottom line of 88% of all companies—even if the inaccurate data was an honest mistake. That being said, the value of outsourcing digital projects is so high, that digital agencies within the US are expected to grow 30% in 2014—so it is essential that you find a balance between outsourcing and your in-house participation.
Now that you can answer the general aspect of what a digital Knoxville marketing agency does, there is an additional factor you must take into consideration—digital marketing is always changing and evolving.
Even if you are able to complete a large amount of your marketing strategies and tactics in-house, digital marketing companies are always the first to know what the most cutting edge, current, and effective ways to promote your business online are. Search engine algorithms are always changing, methods of social marketing are always changing, and new formats of online and mobile advertising are always being developed. Digital companies will always know more about creating and promoting digital media—and will save you time and energy in trying to keep up with the most industry current trends.
While it is essential to build a solid relationship with a third-party digital marketing company, or a handful of third-party contractors, it is always essential to understand what you are paying for—and how you can measure success in quantifiable bottom line dollars.
Learn more about Knoxville Marketing here for yourself.